Your Logo In Google Search Results Using Rel=Publisher

For multiple author blogs you may want to show your icon or logo in the search results for your home page. We don’t yet know if this works – in that we haven’t seen it appear in the SERPs as yet – but based on Google’s documentation, the way to do this is using rel=publisher. If this is the case we are preparing for it by allowing the setup in AuthorSure.

Please note – your individual post pages (as opposed to the home page) still need to be identified with your personal profile photo. At this point in time there seems to be no way to have a logo show against individual posts. Of course this may change and we’ll update the plugin to reflect changes as and when they happen.

Prerequisites For Using rel=”publisher”

  1. you have set up a Google Plus Profile
  2. you have set up a Google Plus Page and set the “website” parameter to be the URL of your website

Steps In Setting Up The Menu Rel=Publisher Link

The Site Administrator selects AuthorSure on the Settings menu, and then:

  1. Enter the long number that is your Google Plus page ID into the rel=publisher section
  2. Tests the results by selecting going to your home page, and pasting its URL into the Google Rich Snippet Testing Tool

The following video tutorial steps through the process of setting up AuthorSure to show your company or product logo on Google’s search results for your home page.

The video is only accessible when you are logged in.

Screenshot of AuthorSure video tutorial for the showing your company or product logo in Google search results

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Technologist, software engineer, internet marketer and WordPress plugin developer with experience in Finance, Telecoms and the Media.

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Comments

  1. ericmfilter-sem says:

    Thanks for the training video which I have used to setup rel=”publisher” as i prefer my logo to show rather than my mugshot. Do you know if it takes any longer to get rel=”publisher” in SERPS compared to author. I notice slickrflickr.com logo is still not showing up in SERPS and I have not come across any such image in listings.

    • As far as we know you can’t have your logo show for posts – only for the home page. And yes – you are correct – we are also still waiting for the Slickr Flickr logo to show. They may not have rolled it out yet or maybe you need a huge authority in order for your logo to show. Who knows … we implement the right things and after that all we can do it wait.

  2. ericmfilter-sem says:

    OK, many thanks for your reply. I have put one site with author picture and another with site logo to see which shows up in SERPS.

    • Russell says:

      Hi Eric,

      Please let me know the results of your tests.

      The Google rich snippets testing tool ‘preview’ of the results indicates that a logo could be displayed but we have yet to find an example of this working in practice in the real SERPs. I think Google has not yet decided when and how to roll out this functionality.

      • Same here, logo is appearing in rich snippets testing tool ‘preview’ but not in SERPs – will wait and see!

      • Same thing one year later.. Google Snippets preview is good.. Google results not.. No logo.. To be continued..

  3. I had this working for two authors on one of my blogs. Suddenly, the rich snippets stopped working. I read your post and realized I didn’t have the ‘website’ parameter set to the right site. That seems to have worked! So thanks for the assist.
    Chikara recently posted..The Fallacy Of Building Backlinks On ‘AutoPilot’My Profile

  4. Dear Russel,

    Thank you for this plugin. I am sure I’ve goofed trying to set it up. I watched the tutorials and probably have it partly right. My post today from my blog shows my author image. However my site itself shows no author ship.

    My site is http://panicfreeme.com

    When I did the rich snippets testing tool, this is the error message I got:

    “Author profile page does not have an authorship link to a Google Profile”

    Here is my Google + page I created: https://plus.google.com/u/0/107861576845454970119/posts

    I am confused with profiles and pages and hoping you can help. I probably added to this because I added my gmail account as an author for my blog because I assumed I would need this to use this plugin. Maybe that is part of the reason for the error?

    I don’t know how to link my JillG author page to my Google Profile. If you showed that I apologize. Can you point me in the right direction?

    Thank you so much!
    jill recently posted..Making Eye Contact – Tips & UpdateMy Profile

  5. I was wondering if there was a way to do this…

    1) I have authors that write articles on my site but i don’t want a bunch of random authors using their google image in the search results. I want to still have them as the author, but with my google plus image/account next to the “search result” in google. Ideas?

    2) For a different site I want my business to be the author. Anyway I can have my Google + business profile image/logo show in google results instead of using a Personal Google + account?

    THANK YOU!

    • Not really. The image says you are the author so if you want to do this, it is best just to leave them out altogether and pretend you wrote the article.

      At the current time, this is not possible for posts, but I believe it could be for your home page and possibly for archive pages.

  6. Russell,

    I just got my company logo to pull through in rich snippets. I am using the rel author tag though. couldn’t get the publisher one to work with a company page so I used a personal page with a company logo as the profile pic. Hope this helps!
    Russell Jensen recently posted..Company Logo In Rel Author Rich SnippetMy Profile

    • Nice one, Russell.

      Your red logo is sort of “face-shaped” (with a bit of imagination). So maybe Google face recognition has some way to go..

      • Yes, there is something wacky going on for sure. Other users have told me they can’t see my results the same way it comes up on my screen so it leads me to believe that previous interaction with the website will give the user a rich snippet, but that’s unsure too.

        There was lots of talk about rel=author at PubCon in Las Vegas today, no one has good answers, it’s all hearsay.
        Russell Jensen recently posted..Googles New Disavow Link ToolMy Profile

  7. Hi
    This is super!
    I was getting a bit frustrated until you said… It can take up to 6-8 weeks LOL
    Thx mate!

  8. Awesome thanks!

  9. Does anyone have the rel=”publisher” tag working for a company logo yet? This is the right way to do it, but I haven’t seen any examples of it being used in the SERPS by Google atm.

  10. rel=publisher is not meant to result in your Google+ page profile picture showing in SERPs as the author pic. The author pics are always associated with individual Google+ profile, not pages. You may see the odd example author pics that are not faces showing up in SERPs (like this one) https://plus.google.com/u/0/107418054739711167675/posts/jM6KMM42ZDe, but this will be short lived. It’s been speculated that Google’s acquisition of Ukrainian facial recognition firm Viewdle is being used to detect inappropriate author pics. You may get it to work in the Rich Snippets Testing Tool, but it’s not going to work live in the SERPs – at least not for long.
    Steve Gould recently posted..Creating Effective Web Contact FormsMy Profile

    • Hi Steve,

      Thanks for your comments

      There was a period that lasted for over a year up to around 4 months ago when the Rich Snippets Test Tool consistently showed the Google+ page image in the preview listing, not as the author pic, but as the publisher pic. This only applied to the home page when we had a rel=publisher link and no rel=author link. However, the Rich Snippets Test Tool is no longer showing the publisher pic in the preview. We have never actually seen this replicated in the real SERPs.

      The odd non-face does turn up in the SERPs but, like you, I suspect these are just inappropriate author pics connected to Google+ profiles and not legitimate logos attached to Google+ pages.

      AuthorSure is very much in line with Google’s guidelines: a real face for your Google+ profile, and a logo for your Google+ page. It is not clear how Google will decide to use the publisher logos in the future, if at all. However, I do not see any downside with using rel=publisher.

      For example, our AuthorSure plugin has it own Google+ page, and we perform support discussion on that page. It is reasonable to assume that the social activity on the Google+ page may be considered in Google’s ranking of the connected authorsure.com site.
      Russell recently posted..AuthorSure On PinboardMy Profile

  11. Too bad they don´t allow logos on authorship. And even worse that they are not clear about that either.
    Ivan Entusiasmado recently posted..La sorprendente realidad de cómo juegan contigo las redes socialesMy Profile

  12. Russell,

    I understand about rel=”author” (for multiple authors on a site) and rel=”publisher” but I did not see you discuss, rel=”me” formatting. Can it be ignored, or when is the appropriate time to add it?

    On a separate topic – I’m creating a g+ site of my own where my next post will be on a segment, highlighting AuthorSure. The site will be a multi-author (I’ve a couple of folks lined up) site and I’ll only be letting respected folks in the g+ community post there. I let trusted authors self promote as long as the article is positive and helpful to the community (good for your SEO, and good from my audience; a win-win). The name of the site is tied to my user id.

    Thanks.

    Thanks!
    bob recently posted..Google Authorship for WordPress – Part 1 (w/o Use of Plugins)My Profile

    • Hi Bob,

      Thanks for your question and for the poke later on to answer. Apologies for the delay.

      Rel=”me” Links

      The rel=”me” is the standard notation to indicate a link to a profile page. AuthorSure puts rel=”me” on the outbound links from the author page to profile pages on Google+, Facebook, Twitter, Linked In, etc, whatever social links you have set up.

      Thoughts on Using Google+ Links In The Bio

      The approach you outlined on http://gplusauthorship.com/google-authorship/google-authorship-for-wordpress-part-1-wo-use-of-plugins/ will work well for some WordPress themes and less well for others. By putting the rel=”author” link to Google+ directly in the bio you are relying on the theme adding an Author Box at the foot of each post, and not stripping HTML or links out of the author box, and not putting another rel=”author” further up the page, say in a post byline, with a link to the author page on the WordPress site. Also the “direct link in the Bio” only works for posts and pages and does not allow you to show your face on category and tag archive pages, which would be a good reason NOT to use this approach on sites with more than a few posts.

      AuthorShip On Archive Pages

      As you are no doubt aware, category and archive pages can work really well from a human readership and SEO point of view especially if you inject an introductory paragraph that includes the relevant keyword term you are trying to rank for. With a good choice of categories and tags your archive pages will rank best in the SERPs after your home page. It would be a real pity to miss out by not having your face on category page in the SERPs.

      Better SEO On Archive Pages

      Most good WordPress themes allow you to put an introductory paragraph on the archive page. However, if your theme does not, no worries, in Authorsure Archive settings click the checkbox Show Archive Intro?:. When clicked you can go and Edit each category and tag archive and add your introductory paragraph. The paragraph can contain videos and images as well as text.

      For example, on your site, you have a tag google-plus-authorship, it would good from an SEO standpoint for you to add a paragraph answering the question “What is Google Authorship?” with a video beneath it (hosted on YouTube as Google loves YouTube) that gives a one minute explanation of what your readers will learn about Google authorship by reading the posts in that archive. This is good for keeping people on the page longer, hence reducing bounce rate, and keeping you audience engaged. All of which help drive your SERPs rankings.

      Why Not Switch To AuthorSure?

      I am sure you are trying out different WordPress plugins so your site is in a state of flux. Right now, on your author page (not using AuthorSure at time of writing this comment), the author links appear above the header of the page. They are in fact added inside the head section and hence cause the HTML of the page to be invalid as well as not rendering well.

      Screenshot of Author profile injected too early on the page

      You may be able to change your plugin settings to fix this. But if not….

      Why not change to AuthorSure and use the introductory paragraph approach – you will also need to set the Hook Instance to 2 in AuthorSure Advanced settings to make it play nicely with your Splendid theme.

      Regards

      Russell
      Russell recently posted..AuthorSure On TwentyTwelveMy Profile

  13. Hi, this article dates a while back, i have been reading for several hours now on this topic. I saw in the source code of a website that it added in its header part as meta tags rel author and rel publisher. Author has the link to the personal g+ account and publisher to the companies page. I didn’t see any links itself on the page to the g+ profile apart in the header in the source code. So this seems to be enough now for it to work and ofcourse having in the google+ profile section a link to your website that you maintain ?

    • Hi Dietmar,

      Yes, Google have made this process easier over time. And the best approach to use will depend on your requirements.

      For a single author blog then a meta tag in the header will suffice, and that is indeed preferable to using a plugin.

      However, AuthorSure remains useful in more involved scenarios such as:

      • You have multiple authors
      • You want to have only certain pages or posts eligible for authorship
      • You want not to have authorship on certain posts and pages
      • You want to display an author box on each post
      • You want to display other social media profile icons on the author pages
      • You want to make links in author boxes and author bios rel=nofollow
      • You want to strip links from the author bios for certain user roles
      • You want an easy way to list all the authors on the site with their bios
      • You want to be able to choose which author is the primary author for different categories and tag archive pages
      • You want to make your archive pages really work for you from an SEO point of view

      Russell recently posted..How To Hide Your WordPress UsernameMy Profile

  14. Hi Russel,

    it’s not such a simple issue after all – especially when you already got a lot of content.
    I’ve got blogs to, but yes to have just standard me showing as author for every page wouldn’t be ideal. I think that’s where the rel publisher fits in better ? -if the blog is part of an organisation.

    For my companies website am thinking to just put standard in the meta tags of all pages the rel publisher linking to the google+ company page. It might not show a logo in googles serps but at least it would be a step forward in this aspect in telling google the connections. Maybe logos will show in the future…

    I could also add the author Tag but it doesn’t seem to be the perfect solution – or maybe it is… choice!? :) I have seen someone in my industry do this: he adds both rel author and rel publisher and on his company pages in google and his personal photo would show up. rel author connected to private google+ account and rel publisher to the companies google+ account.

    I must say though seeing that persons picture next to the result made me practically “remember and keep in mind” what i saw in the serps because I know that person. There has been discussions in other webmaster forums that it doesn’t seem or look professional to have a smiling face showing a product offer. But what if you have clients who know you or past clients, to see your photo in the serps might just have the opposite effect – they will have the “aha” effect – i know that person, i will click.

    What’s your opinion ? Company wise, better to just apply site wide the rel publisher for a start or would you even throw in the rel author – even though am sure a lot of companies content is not written by only one person. If i have like 5000 pages content – will google then think: Gee he writes much, that must be unnatural :D …let’s give him a little break and pull down his serps for a while ;)

    • Hi Dietmar,

      The answer here may vary according to the niche.

      But in the case of smaller to medium size sites, you should use both rel=author and rel-publisher.

      A simple approach is to choose an ‘author’ who is the face of the company and associated with most posts. You may have other employees who contribute who are recognized in the marketplace and they can be credited where relevant.

      The home page can also acknowledge the company using rel=”publisher” and point to the Google+ page for the company (product or brand).

      For large sites with thousands of pages I do not have a good answer as to how Google considers this. However, we have membership of a couple of top SEO forums so we can ask about this.

      A possible approach would be NOT to put authorship on posts but instead use the archive pages. The reason for this is that archive pages are likely to rank better due to internal links if you have a good SEO strategy for your category and tag pages. With say 5000 posts you might have say a few hundred archive pages. If you add an introductory paragraph to each archive page with relevant keywords then these should rank and also have the benefit of a face in the search results to make them stand out.

      Hope that helps

      Regards

      Russell
      Russell recently posted..How To Hide Your WordPress UsernameMy Profile

      • Hi Dietmar,

        What type of content is it? If the pages are product reviews then Review snippets would be more appropriate than Author snippets, same is true for recipes. The author snippets are geared for articles.

        Regards

        Russell
        Russell recently posted..How To Hide Your WordPress UsernameMy Profile

  15. Hi Russel,

    I just implemented this for my website – http://www.mobignosis.com/ and checked it in Rich Snippets Testing tools, it seems working fine.
    Can you please check it.

    Thanks
    MobiGnosis

  16. Hi there,

    Thanks for the nice article, but can you help me a bit ?
    I have a reviews website with both type of markup (rating and authorship). Rich snippet testing tool shows rating stars while testing pages but real search results only show author picture that is frustrating.. Please give any advice on this plz.
    prashant saxena recently posted..Micromax Bolt A67: Review & SpecificationMy Profile

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